Why DMOs Should Invest?

For several years, we’ve been delivering our Inbound Insider Steps to Success™ program to tourism professionals across the country to advance the industry’s preparedness for international inbound travel business. Steps to Success – delivered in partnership with Alon Tourism Solutions – trains DMOs and suppliers to build their businesses by working with U.S. inbound operators. 

Why You Should Take This Training

Through your organizations’ partners completing the IITA's Steps to SuccessTM Online Program, you help strengthen your international market and entire destination appeal. The Online program’s objective is to rapidly prepare DMOs and tourism businesses to work efficiently and effectively with international inbound travel trade partners. Participants learn the concrete skills that drive results – how to create salable products, effective trade pricing (confidential net rates), professional communication, and operational readiness, so they can secure contracts and build sustainable international business. The training enables stakeholders to:

  1. Build the skills needed to successfully work with the international tourism market and travel trade.
  2. Fast-track your readiness to take on new contracts, which means new business and revenue in 2026 and beyond.
  3. Meet growing demand as tour operators are waiting to work with new tourism businesses, products, and services in the United States.

Introduction to the Global Travel Market 

The U.S. welcomed over 72 million international travelers in 2024. With upcoming 2026 events like America 250, the U.S. Route 66 Centennial, and the FIFA World Cup set to boost demand, now is the time for all destinations and tourism products to position themselves for the global market.

As a DMO, there are three ways for you to offer this opportunity to your constituents:

  1. Share the information with your employees, stakeholders, and partners. They can sign up directly here.
  2. Offer it with a tracked DMO Promotion by including it in your newsletters, on your websites, and during events. During registration, leave the training code blank and use the exclusive promo code DMO20 (for 20% off the program fee) in the shopping cart, and we’ll track all redemptions back to your promotion, allowing you to see the direct impact of your outreach.
  3. Purchase a volume package of enrollment codes at a deep discount to provide your constituents. You can award them to your priority stakeholders to ensure appropriate, salable product development for international business across your destination.

To make it easy, we’ll help you execute the program with promotional copy, online training instructions, and check-in reminders and tips. To get started, contact Connor DeVos, and we’ll work with you to strengthen your international readiness. 

About IITA Steps to Success™ Program & Alon Tourism Solutions

IITA's Inbound Insider Steps to Success™ inbound travel training program has been implemented in many destinations across the U.S. The program is delivered in partnership with Alon Tourism Solutions (Alon).

 Alon Tourism Solutions is the country’s leading training and inbound marketing consultancy firm and has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 20 years.