Online International Inbound Travel Training Program

Developed in partnership with Alon Tourism Solutions, IITA’s Inbound Insider: Steps to Success™ Live trains DMOs and suppliers to build profitable international inbound business.

After reaching more than 20 states through our Steps to Success Live sessions, we recognized that training the entire industry in person isn’t practical. That’s why we created Steps to Success Online — a flexible, self-paced learning experience that expands access and impact.

Designed for Industry Growth

The Inbound Insider: Steps to Success™ Online program helps DMOs and tourism stakeholders increase international ROI by providing the tools, resources, and know-how to work effectively with the global travel trade—all in an easy, self-paced online format, enabling us to extend our training reach across the industry.

The first course, “A Comprehensive Overview of How to Work with Inbound Operators,” offers a foundational understanding of international tourism and how to collaborate with inbound operators to grow visitation and revenue.

You’ll gain the knowledge to:

  • Expand your international reach through strategic partnerships
  • Collaborate with key industry partners
  • Position your organization as a preferred partner for inbound operators
Who should enroll?

Those in your organization who are newcomers to inbound tourism and businesses seeking to refresh or expand their B2B partnerships.

  • All Tourism Businesses – Whether you’re a hotel, attraction, restaurant, or tour provider, this program introduces you to the global travel market and shows how any size business can benefit.
  • Businesses Already in the International Market – Refresh your approach and sharpen the key elements that drive success: product development, pricing, operations, and communication with the trade.
  • New Team Members – Use the program as an onboarding tool to quickly bring staff up to speed on how the international travel trade works.
  • DMO Staff – Align your team and ensure consistent messaging and practices across your destination when working with inbound operators and receptive tour operators.
Interactive and Engaging Content

This online course combines expert insights, real-world case studies, and interactive content — including videos, downloadable resources,quizzes, and action plans. These elements are carefully designed to ensure participants remain engaged and gain practical knowledge they can apply immediately. In just 90-120 minutes, this course walks participants through the practical skills needed to succeed with the international travel trade. Topics include:

  • How the Travel Trade Works – Understand B2B vs. B2C, how inbound operators sell U.S. products, and how international visitors actually arrive.
  • Expanding Reach & Visibility through Travel Trade Distribution – Learn how business flows through the travel trade and how to strategically engage international operators.
  • Developing Market-Ready Products (cornerstone for DMOs) – Build salable products, set confidential net rates, and package experiences that meet operator and client expectations.
  • Operational Savviness – Grasp fulfillment, contracts, and the logistical considerations that make-or-break partnerships.
  • Professional Communication & Sales Tools – Craft trade-ready business profiles and materials operators can immediately use.

Register Today Request Group Pricing Overview Flyer

More Courses in the Online Steps to Success™ Series Coming Soon!

Comprehensive Overview of Working with Inbound Operators

Understand the value of working with the international inbound travel trade and how to work effectively with them.

Lay Groundwork: Navigating Travel Trade Dynamics & Sales

Develop a tailored and compelling pitch using communication tools, product development, and travel trade characteristics.

 

Smooth Operations: Mastering Operational Efficiency & Pricing

Master strategies for competitive pricing and products: create sellable products, establish rates, and polish your protocols.

 
Earn IITA STAMP OF APPROVAL

Acquire resources for seamless  operations within the travel trade ecosystem and receive IITA’s Stamp of Approval certificate.

About IITA Steps to Success™ Program & Alon Tourism Solutions

IITA's Inbound Insider Steps to Success™ inbound travel training program has been implemented in many destinations across the U.S. The program is delivered in partnership with Alon Tourism Solutions (Alon).

 Alon Tourism Solutions is the country’s leading training and inbound marketing consultancy firm and has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 20 years.