Why Inbound Operators Should Invest?
Steps to Success Online

For years, IITA’s Inbound Insider: Steps to Success™ program—developed in partnership with Alon Tourism Solutions—has helped prepare tourism professionals across the U.S. to work effectively with inbound operators and expand international business.
IITA’s Steps to Success Online is a self-learning version of IITA’s prestigious Inbound Insider Steps to Success™ training program designed to strengthen the inbound travel community. Originally created to help train U.S. suppliers and DMOs, this program is now available for inbound operators to use with your own teams. This is an investment in your team, your business, and the future of USA inbound travel.
Why You Should Take This Training
It’s an affordable, on-demand training program that benefits your staff, your company, and the inbound industry as a whole by providing a simple framework and common language to strengthen partnerships for the end goal of growing inbound business.
- Onboard new employees quickly with a solid foundation in inbound practices, saving you from spending extensive time training the fundamentals of inbound travel.
- Ensure suppliers and partners understand your business through consistent messaging. We’re training suppliers and DMOs how to do business your way. You can reinforce their understanding using the same terminology and framework.
- Strengthen industry relationships by speaking the same language across all inbound channels.
- As an IITA Inbound Operator Member, you’ll pay just 20% of the program fee. (Please note: fees are priced per person.)
Share this information with your team. You can have them register individually here. During registration, leave the training code blank and use your exclusive promo code IO20 in the shopping cart.
If you need help getting started, contact Connor DeVos, and we’ll work with you to strengthen your international readiness.

IITA's Inbound Insider Steps to Success™ inbound travel training program has been implemented in many destinations across the U.S. The program is delivered in partnership with Alon Tourism Solutions (Alon).





