2026 Summit Schedule of Events

 Program subject to change.  

Note:  If you are planning to fly in and out of Toronto or cross the border for visitation, you will need your passport.

Sunday, February 8

• 10:00 AM – 5:00 PM – Registration, Events Events Center Foyer
• 12:00 PM – 1:00 PM – Board of Directors Lunch, Hawk Room C
  
•   1:00 PM  -  4:00 PM - Board of Directors Meeting, Hawk Room AB
•   2:00 PM -                    FAM Tour Arrivals, Seneca Resort, Sponsored by the Destinations Hosting  
•   5:30 PM – 10:00 PM - Transportation to Super Bowl Event, Niagara Falls Convention Center
•   5:30 PM –  Game End – Super Bowl Party, Niagara Falls Convention Center - Cataract Room, Sponsored by Niagara Falls USA

Monday, February 9

• 7:00 AM  –  5:00 PM – Registration, Events Center Foyer
• 7:45 AM  –  8:45 AM – Inbound Operator Breakfast, Wolf Room, Sponsored by Travel Oregon
• 9:00 AM – 10:30 PM – General Sessions, Events Center A
  
  • IITA Annual Meeting
  • Industry Updates
• 10:30 AM – 10:45 AM – Break, Events Center Foyer, Sponsored by Colorado Tourism
• 10:45 AM –12:15 PM – General Sessions, Events Center A
• 12:30 PM  –  1:30 PM – Luncheon, Events Center CD 
  
• 1:40 PM   –   2:45 PM – Power Hour Networking Appointments – Group 1, Events Center B
• 1:45 PM   –   2:45 PM – Breakout Session, Events Center A
• 2:45 PM   -    3:00 PM - Break, Events Center Foyer
• 2:45 PM   -    4:00 PM - Power Hour Networking Break, Events Center B
• 3:00 PM   –   4:05 PM – Power Hour Networking Appointments – Group 2, Events Center B
• 3:00 PM   –   4:00 PM – Breakout Session - Events Center A
• 4:15 PM   –   5:20 PM – Power Hour Networking Appointments – Group 3, Events Center B
• 4:15 PM   –   5:15 PM – Breakout Session - Events Center A
• 5:15 PM   –   6:30 PM – Wine Reception, Events Center Foyer, Sponsored by Wine Water and Wonders of NY State
• 6:45 PM   -   9:00 PM -  Transportation to Opening Event, Brickyard Brewing Company
• 7:00 PM   -   9:00 PM – Opening Event, Brickyard Brewing Company, Sponsored by Niagara Falls USA & Niagara County Tourism Partners

Tuesday, February 10

• 7:30 AM  –  12:30 PM – Registration, Events Center Foyer
• 7:45 AM  –    8:45 AM – Breakfast with the Operators (all registered attendees), Events Center CD, Sponsored by Visit Savannah
  
• 9:00 AM  –  10:45 AM – Inbound Operator Forum, Hawk Room
• 9:00 AM  –  10:45 AM – DMO/Tour Supplier Forum, Event Center A
• 10:45 AM – 11:15 AM – Break, Event Center Foyer

• 11:15 AM – 12:15 PM – Inbound Operator/DMO/Tour Supplier Forum, Event Center A
• 12:15 PM  - 12:40 PM - Sightseeing Box Lunch (Present Ticket), Event Center Foyer, Sponsored by Niagara Falls USA
• 12:50 PM  –  4:30 PM – Sightseeing/City Tours, Sponsored by Niagara Falls USA
• Open Evening - Dine Around

Wednesday, February 11

•   7:45 AM –  8:45 AM – Inbound Operator Breakfast, Wolf Room, Sponsored by Rthyms of the South
  
•   9:00 AM –  9:50 AM – General Session, Event Center A, Sponsored by BWH Hotels
• 10:00 AM - 11:00 AM -  Breakout Sessions, Event Center A and Hawk Room, Sponsored by BWH Hotels
• 11:00 AM – 11:15 AM – Break, Event Center Foyer
• 11:15 AM - 12:15 PM -  Breakout Sessions, Event Center A and Hawk Room, Sponsored by BWH Hotels
• 12:30 PM –  1:30 PM –  Luncheon, Grand Ballroom C, Sponsored by Gtr. Birmingham Conv. & Visitors Bureau, Alabama Tourism and IPW
  
•   1:40 PM –   2:45 PM – Power Hour Networking Appointments – Group 1, Event Center CD
•   1:45 PM –   2:45 PM – Breakout Session, Event Center A, Sponsored by BWH Hotels
•   2:45 PM -    3:00 PM - Break, Event Center Foyer
•   2:45 PM -    4:00 PM - Power Hour Networking Break, Event Center CD (Inside Room)
•   3:00 PM –   4:05 PM – Power Hour Networking Appointments – Group 2, Event Center CD
•   3:00 PM –   4:00 PM – Breakout Session, Event Center A, Sponsored by BWH Hotels
•   4:15 PM –   5:20 PM – Power Hour Networking Appointments – Group 3, Event Center CD
•   4:15 PM –   5:15 PM – Breakout Session, Event Center A, Sponsored by BWH Hotels
•   6:00 PM -    9:00 PM –Transportation to Closing Event, Rainbow Air Tourism Center
•   6:00 PM -    9:00 PM - Closing Reception and Dinner, Rainbow Air Tourism Center, Sponsored by Niagara Falls USA & Rainbow Air Inc.

Thursday, February 12

• Post-FAM Departures, Seneca Lobby

Dress Code:  Business attire is required during the day Monday and Wednesday. Casual attire is appropriate for Tuesday and all other social activities.