IITA Stamp of Approval

IITA bestows its Stamp of Approval on inbound travel industry professionals who have completed the Inbound Insider Steps to Success™ education and training program designed to train DMOs and suppliers on how to effectively work with inbound operators to develop their international business.

Inbound operators and their international travel trade partners represent the proven business-to-business distribution system that generates millions of international visitors to the USA.

Working with the inbound travel trade is unique and takes specific strategies and actions to develop sellable products that inbound operators can sell to international travel buyers. The Inbound Insider Steps to Success program walks individuals through the specific steps necessary to get their products into the hands of inbound operators.

Students who achieve the Inbound Insider Stamp of Approval receive:

  • IITA’s Inbound Insider Steps to Success™ Stamp of Approval Certificate recognizing their accomplishment and designating them as Inbound Insider Specialists. 
  • Official press release announcing their achievement.
  • Recognition on IITA social media channels.
  • Listing in the Inbound Insiders Directory promoted to IITA Inbound Operator Members, offering increased visibility with inbound operators seeking travel trade-ready products and destinations.
  • Industry recognition from the leading association for U.S. inbound travel.
  • A credential tied to the individual, demonstrating professional expertise and inbound market readiness.

STEPS TO SUCCESS TESTIMONIALS

Recent Inbound Success for Iowa after Completing Steps to Success Program:

  • American Ring Travel connected with Iowa suppliers through the Inbound Insider Steps to Success™ Program.
  • New Sioux City hotel business generated approximately $125,000 in economic impact.
  • Partnership with Windstar Lines resulted in 10 tour group bookings and 200 charter days.
  • American Ring's 2026 16-bus Cross Country Tour will bring new international visitors and spending to Iowa.
  • Demonstrates the measurable ROI and business opportunities created through Steps to Success™ training.
  • Fifteen Iowa participants received their Inbound Insider Stamp of Approval.