Summit 2026 Education

Monday, February 9

9 – 10:30 a.m. Welcome, IITA Annual Meeting & U.S. Government Updates

Presenters: Oswaldo Freitas, IITA Summit Chairman & CEO, Rocky Mountain Holiday Tours; Lena Ross, IITA Chairwoman & COO, America 4 You;  Lisa Simon, CEO / Executive Director, IITA

IITA leaders will share progress on the association's programs and services and a look at priorities going forward. 

U.S. Government Updates: National Travel and Tourism Strategy, Visa Processing and the Entry Experience 

Moderator: Lena Ross, IITA Chairwoman & COO, America 4 You

IITA Chairwoman Lena Ross moderates as U.S. Government leaders share progress on the National Travel and Tourism Strategy, opportunities for inbound travel organizations, and updates on Visa processing and entry procedures for international visitors.

Panelists: Brian Beall, Director, National Travel and Tourism Office, International Trade Administration, U.S. Department of Commerce; James “Ryan” Hutton, Acting Port Director, San Francisco Area Port; Ryan Edward Twito, Acting Assistant Port Director, San Francisco Area Port