Inbound Insider Steps to Success

 
Step 1: INTERNATIONAL INBOUND 101

Work effectively with the international inbound travel trade

 
Step 2: LAY THE GROUNDWORK

Create the building blocks: communication tools, product development and travel trade characteristics

 
Step 3: SMOOTH OPERATIONS

Establish rates and polish protocols

 
Earn IITA STAMP OF APPROVAL

Complete the program and receive IITA’s Stamp of Approval certificate


About Steps To Success

 

Do you want true ROI on your marketing spend and tradeshow attendance?

Do you want to build year-round business during your off season and outside of peak periods?

Do you want travel trade partners that are prepared to sell your destination?

IITA's Inbound Insider Steps to Success™ inbound travel training program has been implemented in many destinations across the U.S. The program, delivered in partnership with Alon Tourism Solutions (Alon), is designed specifically for DMOs and tourism stakeholders to increase international tourism ROI by providing tools, resources, and the know-how to work effectively with the travel trade.

This inbound travel training program is 4-steps with 2 facets of service:

  • Steps 1-3 are workshops that start with an introduction to the international side of travel and tourism and working with the travel trade, with each session diving deeper into the strategy, principles, and tactics for effectively building international business.
  • Step 4 is the implementation phase with guided one-on-one instruction for suppliers provided by Alon Tourism Solutions. This step includes tailoring for the businesses and customizing to the destination.

DMOs are experts in promoting their destination, but they need sellable products. IITA's Inbound Insider Steps to Success™ helps DMOs and their tourism suppliers develop products that inbound operators can sell to the international trade – tour operators, travel agents, MICE and other travel buyers.

Alon Tourism Solutions, as the country’s leading training and inbound marketing consultancy firm, has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 20 years. 

Contact IITA to Customize Your Steps to Success:
Headquarters@InboundTravel.org

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