The 2026 Global Football Tournament will bring significant international visitation to the United States. IITA, in partnership with Alon Tourism Solutions and Destinations International, is offering this free training session to help destinations prepare by focusing on the needs of global travelers and strategies to maximize tourism opportunities for Host Cities, Base Camp Destinations, and surrounding communities.
Strategic Importance of Inbound Travel
Market size & economic impact
Why international visitors matter
Key players in International Inbound Travel
Serving International Visitors Effectively
Cultural expectations & sensitivities
Fan-based visitation dynamics
Destination-wide readiness
Legacy & Long-Term
Growth
Travel trade ecosystem
Role of inbound operators
Converting first-time to repeat guests
Register for one of two free sessions held on March 25, 2026.
| REGISTER FOR 11:00 AM - 12:30 PM EDT | REGISTER FOR 3:00 PM to 4:30 PM EDT |
Cultural Readiness for Confirmed Team Markets
Cultural norms & behaviors • Service & product expectations • Dietary & dining preferences • Market-specific revenue strategies
Inbound Insider - Steps to SuccessTM
Understanding the international travel trade • Distribution channel strategy • FIT vs. Group vs. MICE • Creating internationally sellable products
Hospitality Excellence Training
Frontline & management skills • Service excellence & guest expectations • De-escalation & service recovery • Building loyalty & review
Destinations International Tourism for All
Workplaces • Visitor Experience • Community Partnerships • Marketing & Promotion • Six-month virtual cohort option
