IITA Advocacy

DirectoryWe are small, but mighty! That’s our motto when it comes to advocacy. IITA carries the inbound operators’ collective voice to DC – or wherever we need to be – to weigh in on issues that will increase international inbound travel and ensure international visitors have quality service and experiences while in the United States. Our Advocacy serves to support the health and success of inbound operators and the international inbound travel sector, including entry and border issues like visa processingnational parks access and funding, Brand USA, and small business needs.

Through our contacts within federal agencies, congressional offices and industry leadership, we weigh in on issues and policies that affect inbound travel. We meet periodically with the State Department about visa processing; the National Park Service on how CUAs (Commercial Use Authorization permits), reservation systems, infrastructure and policy decisions impact tour operators and international visitors; and the National Travel and Tourism Office on the economic impact of inbound travel and the National Travel and Tourism Strategy.

IITA is a long-time sponsor of Destination Capitol Hill, the travel industry’s annual grassroots legislative event in Washington, DC. The IITA delegation meets with Congressional leaders of the House and Senate Travel and Tourism Caucuses and subcommittees on travel/tourism and national park matters, as well as Administration officials at the Departments of Commerce, State, Homeland Security, and Interior.  

IITA works closely with National Park Service leaders to ensure decisions affecting tour operators are made with industry input, like road-based commercial tour (RBCT) CUA permits and reservations and timed entry.


Brand USA is the public-private partnership that leads a globally coordinated marketing effort to promote the USA as a premier travel destination. IITA inbound operators are designated on its travel trade directory.


The National Travel and Tourism Office (NTTO) works to enhance the international competitiveness of the U.S. travel and tourism industry and increase its exports through travel & tourism research, policy and export promotion.  



The Deputy Assistant Secretary of Visa Services, Bureau of Consular Affairs and her team meet periodically with IITA for intel on visa issues in various markets and provide updates on visa processing issues.


The U.S. Commercial Service is a global network of experienced trade professionals throughout the USA and in U.S. Embassies and Consulates worldwide. USCS travel and tourism team will help achieve market success.


U.S. Travel's IPW showcases U.S. inbound operators, suppliers of USA travel products and destinations to international and domestic travel buyers and journalists from around the world.