Why Suppliers Should Invest?

For several years, we’ve been delivering our Inbound Insider Steps to Success™ program to tourism professionals across the country to advance the industry’s preparedness for international inbound travel business. Steps to Success – delivered in partnership with Alon Tourism Solutions – trains suppliers and DMOs to build their businesses by working with U.S. inbound operators. 

Why You Should Take This Training

By completing the IITA's Steps to Success™ Online Program, you and your team will gain the tools to successfully engage with the global travel trade—enhancing your competitiveness and expanding your international reach.

This online program prepares suppliers to work efficiently and effectively with inbound travel trade partners. Participants gain practical, results-driven skills, including:

  • How to create salable, trade-ready products
  • Setting effective trade pricing (confidential net rates)
  • Strengthening professional communication
  • Ensuring operational readiness to secure contracts and build sustainable inbound business

You’ll also:

  1. Build the skills needed to successfully work with the international tourism market and travel trade.
  2. Fast-track your readiness to take on new contracts—and new revenue opportunities, which means new business and revenue in 2026 and beyond.
  3. Meet growing demand as tour operators look for new U.S. partners, products, and services.

Introduction to the Global Travel Market 

The U.S. welcomed over 72 million international travelers in 2024. With upcoming 2026 events like America 250, the U.S. Route 66 Centennial, and the FIFA World Cup set to boost demand, now is the time for all destinations and tourism products to position themselves for the global market.

As a Supplier, there are two ways for you to offer this opportunity:

  1. Share the information with your team. You can have them register individually here.
  2. Purchase a volume package of enrollment codes at a deep discount to provide your team. You can award them to your priority team members so they can understand the difference between B2B and B2C, and grasp the logistics, contracts, and fulfillment details that make or break successful partnerships and craft trade-ready business profiles and materials operators can immediately use. 

To make it easy, we’ll help you execute the program with promotional copy, online training instructions, and check-in reminders and tips. To get started, contact Connor DeVos, and we’ll work with you to strengthen your international readiness. 

About IITA Steps to Success™ Program & Alon Tourism Solutions

IITA's Inbound Insider Steps to Success™ inbound travel training program has been implemented in many destinations across the U.S. The program is delivered in partnership with Alon Tourism Solutions (Alon).

 Alon Tourism Solutions is the country’s leading training and inbound marketing consultancy firm and has successfully helped tourism suppliers and destinations with B2B inbound tourism strategies for more than 20 years.