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Turning Insight into Action
Turning Insight into Action

When international visitors come to the U.S., they bring more than economic benefit, they bring connection AS WE REFLECT on another year of global engagement and inbound travel momentum, I want to take this opportunity to thank each of you—our international colleagues, travel advisors and... Continue Reading

Date posted06/12/2025


Where Do We Go From Here?
Where Do We Go From Here?

WE’VE BEEN HERE BEFORE. Times of uncertainty, confusion and waning consumer confidence impacting travel to the U.S. are not new to us. These cycles have historically impacted travel with temporary downturns and challenges for the U.S. inbound industry and travel trade distribution network.... Continue Reading

Date posted06/12/2025


All Y’all Are Welcome
All Y’all Are Welcome

THE AMERICAN SOUTH isn’t just a few iconic destinations anymore—it’s a global phenomenon of food, music and culture. That’s the message I want to amplify as we continue redefining the region’s international tourism strategy. We offer a warm, wholehearted... Continue Reading

Date posted06/12/2025


IPW 2025 Talking Points for Leadership, Members and Management
IPW 2025 Talking Points for Leadership, Members and Management

Provided by IITA’s Advocacy CommitteeAs we prepare to come together at IPW, we want to equip you with key talking points to support your conversations with international travel buyers and media. Many of our international guests will have questions about the state of travel to the U.S., and... Continue Reading

Date posted06/11/2025


Why Indigenous Tourism Matters for Inbound Travel
Why Indigenous Tourism Matters for Inbound Travel

This article originally appeared in the 2025 edition of Inbound Insider: The Official IITA Member Directory & Magazine. IN THE REALM of global travel, where tourists seek authentic experiences and immersive cultural encounters, Indigenous tourism stands as a beacon of profound significance.... Continue Reading

Date posted06/10/2025


Welcoming the World, Together
Welcoming the World, Together

This article originally appeared in the 2025 edition of Inbound Insider: The Official IITA Member Directory & Magazine. IN A TIME WHEN THE WORLD feels more connected than ever —and yet more complex, I’m honored to chair the International Inbound Travel Association, because our... Continue Reading

Date posted06/10/2025


Brand USA Rallies Travel Trade for a Landmark Year of Milestones
Brand USA Rallies Travel Trade for a Landmark Year of Milestones

This article originally appeared in the 2025 edition of Inbound Insider: The Official IITA Member Directory & Magazine. AS WE LOOK AHEAD to 2026 and beyond, we are entering a truly extraordinary chapter for the United States as an international destination. The coming years will place the USA... Continue Reading

Date posted06/10/2025


America Gears Up for a Landmark Year in 2026
America Gears Up for a Landmark Year in 2026

This article originally appeared in the 2025 edition of Inbound Insider: The Official IITA Member Directory & Magazine. With the World Cup, Route 66’s 100th anniversary, and the America 250 celebration, the United States is set to welcome millions for a historic year in 2026! THE UNITED... Continue Reading

Date posted06/10/2025


A Year of Alabama Trails
A Year of Alabama Trails

This article originally appeared in the 2025 edition of Inbound Insider: The Official IITA Member Directory & Magazine. With Iconic Road Trips and a Rising Music Scene, Alabama Emerges as a Must-Explore Destination INCREASINGLY, TRAVELERS are seeking vacations that enable them to enjoy a touch... Continue Reading

Date posted06/10/2025


Heading to IPW25?
Heading to IPW25?

So are we — and we’re bringing exclusive offers just for the tourism professionals and members we meet during the show! Whether you're an Inbound Operator, DMO, Supplier, or Service Provider, we’d love to connect and share how IITA supports your success in the international... Continue Reading

Date posted05/29/2025


NTTO: Easter Timing Impacts March and April Arrival Data, Q1 Spend Up Compared to 2024
NTTO: Easter Timing Impacts March and April Arrival Data, Q1 Spend Up Compared to 2024

April 2025 International Air Passenger Travel to and from the United States The National Travel and Tourism Office (NTTO) recently released April data that international arrivals showed marked improvement over the first quarter of 2025, particularly given the sharp decline in March.... Continue Reading

Date posted05/15/2025


Inbound Operators to Come Together for Intensive Strategic Planning
Inbound Operators to Come Together for Intensive Strategic Planning

Later this summer, IITA inbound operator members will come together to collaborate on strategies that address current challenges and optimize the opportunities that lie ahead. While IITA operators participate in quarterly Forum discussions, for the first time IITA will bring the principals... Continue Reading

Date posted05/15/2025