NTTO Releases 12 Market Profiles of Overseas Visitors to the United States for Calendar Year 2024

The National Travel and Tourism Office has released 12 market profile reports of overseas visitors for calendar year 2024 and prior years.  These profiles, based on the Survey of International Air Travelers (SIAT), detail the characteristics of overseas visitors engaged in the following activities: Air (Intra-USA), Visit American Indian Communities, Amusement-Theme Park, Business, Car Rental, Cultural Heritage, Fine Dining, Hotel-Motel, National Parks/Monuments, Package, Shopping, and Vacation.

2024 selected highlights include:

• Top overseas source markets that visited U.S. National Parks/Monuments were the United Kingdom (1.8 million), Germany (1 million), France (901,000), Brazil (876,000), and Australia, (726,000).
  
  
• Top U.S. cities visited by overseas Business Travelers were New York City (973,000), Los Angeles (664,000), Miami (444,000), San Francisco (312,000), and Chicago (271,000).
  
  
• Of the 3.3 million overseas visitors who came to the United States on a package tour, 19.8 percent were from Japan, followed by the United Kingdom (16.7 percent), China (8.2 percent), India (6.5 percent), and South Korea (5.9 percent).
  
  
• Overseas visitation to Amusement-Theme Parks increased 16 percent from 2023 to 9.5 million, accounting for 27 percent of total overseas visitation to the United States in 2024.
  
  
• Overseas visitors who experienced Fine Dining in the United States had an average household income of $104,361.
  
  
• 27.5 percent (2.7 million) of overseas visitors who Rented Cars in the United States also took air travel between U.S. cities during their trip.

Please Visit NTTO's Country Profile Program page to access this new research.