Join or renew your IITA membership – Here’s why

Community, Inbound News,

A Word from our IITA Chairwoman, Lena Ross, COO of America 4 You

“My message to you… join or renew your membership. Here’s why.

As we reach mid-year this week and the end of another membership year (our membership year runs July 1 through June 30), I’ve been reflecting on the vital role IITA membership plays in our industry – and my business. In this rapid-paced, ever-evolving travel and business landscape, the strength and unity of our inbound community have never been more crucial. Our association stands as a beacon of support, expertise, and advocacy, ensuring that each member thrives in this competitive and dynamic industry.

Membership in IITA connects you with a network of seasoned professionals and industry leaders. This community is a treasure trove of collective knowledge, experience and best practices within our association help us all navigate the complexities of the global travel market.


As members, you are not just part of an association; you are part of a powerful voice that influences government policies and industry standards. Our collective advocacy efforts ensure that the unique needs and challenges of our industry are recognized and addressed at the highest levels.

The value of networking cannot be overstated in an industry built on relationships. Through IITA, we forge meaningful connections with peers, partners, and potential clients, which often leads to collaborative ventures, strategic alliances, and business expansions, further strengthening the bonds within our community.

Finally, membership enhances your visibility and credibility in the industry. Being associated with a respected and influential organization like ours signals to clients and partners that you adhere to high standards of professionalism and integrity, which can be a significant competitive advantage.

My message to you… join or renew your membership now and urge your partners to do the same. The importance of membership in IITA is a gateway to a wealth of resources, support, and opportunities that empower you to thrive in the inbound travel industry. Together, we can navigate challenges, seize opportunities, and drive the growth and success of our sector.

Thank you for your continued commitment and contribution to the IITA. Let us move forward with confidence, united in our mission to elevate and advance the inbound travel industry.


Yours truly,