Why Inbound Operators Should Join IITA?
IITA is the only national nonprofit focused exclusively on the U.S. inbound travel industry.
As an IITA member, you gain access to invaluable education, advocacy, industry connections, and promotional opportunities — all designed to support your international travel business growth.
🌍 Education Designed for the Inbound Industry
IITA education is focused specifically on inbound travel-related topics for members to stay informed and on the leading edge as the industry evolves.
IITA’s signature program is Inbound Insider Steps to Success™ - the only travel trade education and training program designed for the international inbound sector. Presented by Alon Tourism Solutions, the Steps to Success training program teaches DMOs, suppliers, and their partners how to build their international business by working with inbound tour operators. The program's success is evident through these powerful testimonials.
OPERATOR FORUMS
Quarterly virtual Operator Forums address timely topics and industry updates, and provide a platform for open discussion among operators.
SUMMIT EDUCATION
Dedicated annual Summit education sessions, specific to inbound business, and an Operator Forum feature discussions on relevant issues.
EDUCATION SEMINARS
IITA offers sessions at major events like Go West Summit, AIANTA, Governor's Conferences and more to promote the value of the travel trade.
✉️ Insights Newsletter
A bi-weekly member-exclusive publication with the latest on association business, policy, and opportunities.
🏛️ Advocacy for a Stronger Inbound Voice
We represent the interests of inbound operators at the national level:
DESTINATION CAPITOL HILL
Annual sponsor in Washington, DC, where IITA members meet with legislators and federal agencies to advocate on inbound travel issues.
GOVERNMENT RELATIONS
IITA weighs in on policy and operational matters that impact inbound operators, like national parks access, visa processing and tourism strategy.
INDUSTRY REPRESENTATION
IITA represents its members on industry boards and advisory groups, like U.S. Travel and U.S. Travel & Tourism Advisory Board.
🤝 Strategic Industry Relationships
IITA builds strong partnerships to ensure operators are part of broader industry conversations:
- Board of Delegates representation on U.S. Travel Association
- Engaged Level membership with U.S. Travel Association
- Partnerships with Brand USA, AIANTA, Go West Summit, Sustainable Travel International, Tourism Cares, Travel South, Travel Unity
- Working relationships with the National Park Service
- Active collaboration with U.S. Commercial Service offices
🎯 Business Opportunities to Grow Your Reach
Annual IITA Summit offers ...
- Power Hours – Five-minute appointments with suppliers and DMOs designed for maximum networking
- Affordable Operator Fees – $250 to attend, which can be credited toward next year’s dues when participation requirements are met
- Next Summit: Join us in Niagara Falls, USA, February 8–11, 2026.
IITA SUMMIT 2026
The annual IITA Summit is a boutique-style conference designed specifically for U.S. inbound operators, DMOs and suppliers, which provides unparalleled networking, industry insights, and business opportunities.
By attending Summit, you gain direct access to key industry players, advocacy updates, and new business opportunities.
BUSINESS LEADS & SAVINGS
IITA promotes your business to international buyers at trade shows and through targeted publications. International buyer leads from the website and trade shows are distributed to all inbound operator members.
Membership and/or conference discounts available to IITA Members from partners AIANTA and the Go West Summit
ADVERTISING & MARKETING
📖 Inbound Insider - IITA's annual magazine & member directory is distributed in print and digitally to thousands of international buyers
📨 InSite on America - IITA's bi-weekly digital newsletter sent to same international buyer list.
🌐 IITA Member Directory - Profiles in online directory promoted to international buyers.
Advertising & Marketing Opportunities
Inbound Insider Magazine
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InSite on America Newsletter
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Year-round presence on the IITA Member Directory gives member-only access to profiles for all Inbound Operator, DMO, and Supplier members.
Ready to Elevate Your Inbound Business?
Join the only association dedicated solely to international travel to the U.S. Membership year runs from July 1 to June 30.
Note: Dues are not pro-rated until April of each year.
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Membership (Inbound Operator - Less than $25m) = $595 / year |
Membership (Inbound Operator - More than $25m) = $895 / year |