WEBINAR: International Readiness - Leveraging Global Sports Tourism
Join us for a 𝗙𝗥𝗘𝗘 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗦𝗲𝘀𝘀𝗶𝗼𝗻, 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗽𝗼𝗿𝘁𝘀 𝗧𝗼𝘂𝗿𝗶𝘀𝗺, a focused deep dive into how global sports tourism drives international travel—and how destinations and tourism businesses can capture this demand.
Moderated by Jennifer Ackerson (Alon Tourism Solutions), with insights from Luisa Mendoza (GTSE - Global Tourism Sports & Entertainment) and Janis Burke (Las Vegas Convention and Visitors Authority - LVCVA), this session explores how to turn major sporting events into long-term inbound opportunities.
Topics include:
• How sports shape international travel decisions
• Extending stays beyond event days
• Expanding regional visitation
• Increasing visibility through the travel trade
For DMOs, inbound operators, and tourism leaders focused on international growth.