NTTO Publishes 2024 Mexican Land Visitor Data

Characteristics of Mexican Land Visitors to the U.S. for Calendar Year 2024

Top State Visited: California (6.2 million)

Average Per-Visitor Expenditure in the United States: $986

For the first time ever, the National Travel and Tourism Office (NTTO) is reporting on the characteristics of the 13.4 million Mexicans who visited the United States by land in 2024.

Key highlights of the Calendar Year 2024 Mexican Overnight Land Visitors to the United States report include:

• Over 50 percent of travel originated from six of Mexico’s 31 federated states. Five of the six states are located on the border with the United States (Baja California, Sonora, Chihuahua, Coahuila and Nuevo Leon). The other 25 Mexican states accounted for 49.2 percent of land travel to the United States.
• Top U.S. States Visited (includes visits to more than one state):
  • California 6.2 million (45.8 percent), Texas 4.9 million (36.5 percent), Arizona 1.5 million (11.1 percent), Florida 548,300 (4.1 percent), Nevada 512,200 (3.8 percent), New Mexico 506,300 (3.8 percent), New York 312,100 (2.3 percent), and Colorado 253,300 (1.9 percent)
• Top Main Purpose of Trip: Vacation/Holiday (73.6 percent), Visit Friends/Relatives (21.3 percent), and Business (4.4 percent)
• Travel Party Composition: Adults Only (52.4 percent), Adults with Children (47.6 percent)
• 13.4 million Mexican visitors spent 71.5 million nights in the United States, staying an average 5.3 nights in the United States.
• Average Number of U.S. States Visited: 1.4
• Top Types of Transportation Used in the United States: Auto, Private or Company (72.6 percent), Air Travel Between U.S. Cities (26.0 percent), Rented-Auto (19.0 percent), Bus Between Cities (9.9 percent)
• Top Leisure Activities Engaged: Sightseeing (31.2 percent), Shopping (37.4 percent), Visit National Parks/Monuments (26.3 percent), Visit Art Galleries/Museums/Gardens/Zoos (18.2 percent), and attend Concerts/Plays/Musicals (18.2 percent)
• Average Per-Visitor Expenditure in the United States: $986
• Average Annual Household Income: $46,976

Click here to access the full report or download the report from the Inbound SIAT National Reports program page.

NTTO also publishes quarterly and annual international inbound reports (Overseas, Canada-Air and Mexico-Air) based on results of the Survey of International Air Travelers (SIAT). How to Access SIAT Statistics:

• The SIAT Inbound Survey Monitor is an interactive tool to analyze the characteristics of international inbound air visitors at the country or world region level on an annual or quarterly basis from 2012 to present.
  
  
• The Inbound SIAT National Reports include quarterly and annual SIAT results for:
  
  • Overseas: containing 4 Banners each containing 40 tables: Banner 1 (Total Overseas), Banner 2 (European Countries/Regions), Banner 3 (Asian Countries/Regions), and Banner 4 (Latin Countries/Regions)
  • Canada-air: containing 1 Banner containing 40 tables
  • Canada-land (annual only): containing 1 Banner containing 24 tables
  • Mexico-air: containing 1 Banner containing 40 tables
  • Mexico-land (annual only)