Want More International Business? Market to the People Who Actually Sell It

For destinations and tourism suppliers, attracting international visitors begins long before a traveler books a flight. It starts with the travel trade.

Inbound operators and their international partners - tour operators, wholesalers, travel advisors, and MICE buyers - are the professionals who package, promote, and sell the United States in markets around the world. They influence destination choices, build itineraries, and convert traveler interest into confirmed bookings.

Consumer marketing creates awareness. The travel trade creates sales. 

When destinations and suppliers invest in relationships with inbound operators, those partnerships often deliver returns long after a campaign ends, as operators continue packaging and selling products to their clients year after year.

IITA makes it easy, affordable, and effective to put your organization in front of the professionals who sell America to the world.

As the nation's leading association dedicated exclusively to international inbound travel, IITA connects destinations and suppliers directly with the U.S. inbound operators and international travel buyers who are driving demand for travel to America. Rather than casting a wide net, IITA's marketing opportunities are highly targeted, affordable, and designed specifically for business-to-business travel trade relationships.

Reach the Right Audience Year Round

Whether your goal is to introduce a new destination, promote a hotel or attraction, announce a product launch, or reach new markets, IITA offers multiple channels to put your message in front of the industry's key decision-makers.

Among the opportunities available are:

• IITA Summit – Meet face-to-face with leading inbound operators through education, networking, sponsorships, and Power Hour appointments that create meaningful business relationships.
  
  
• IITA Member Directory* – Enhance your online profile with featured listings, photos, videos, and premium placement to help operators discover your business year-round.
  
  
• IITA Insights Newsletter and Website* – Reach IITA members with advertising and member spotlight opportunities in IITA’s bi-weekly member newsletter or website
  
  
• Inbound Insider Annual Magazine & Member Directory* – Showcase your organization in IITA's flagship publication, distributed in print and digitally to thousands of international travel buyers at major industry events including IPW, ITB, WTM, Go West Summit, and Travel South.
  
  
• InSite on America Newsletter* – Promote your destination or product directly to more than 3,000 international buyers through banner advertising, sponsored content, and featured videos.
  
  
• Press Release Distribution – Members can also extend their reach by submitting press releases and news for consideration through IITA's publishing partner, helping keep international travel buyers informed about new products, experiences, and destination developments.

*See pricing and purchase online HERE! 

Consider inbound operators an extension of your global sales force. Once your destination or product is included in their portfolio, they market and sell it through established relationships with travel buyers around the world – expanding your reach without requiring you to be everywhere or invest directly in every source market. In a volatile inbound environment with tighter marketing budgets, make every dollar work harder by putting your destination and products in the hands of the global sales partners who can turn awareness into bookings and visitors.

To learn more about IITA's advertising, sponsorship, and partnership opportunities, visit the Advertising & Marketing Opportunities page or contact IITA headquarters.