Education Session-AI in Action-Harnessing AI for Inbound Travel Operations & Discoverability

Artificial intelligence is rapidly reshaping how travelers search and plan their travel options. The inbound travel sector must adapt to remain visible and competitive. This session demystified AI’s role in the travel ecosystem – including B2B interactions – and offered practical guidance on how inbound operators, DMOs, suppliers, and other tourism professionals can integrate AI into daily operations and marketing strategy. Learn how AI-powered tools are influencing global trip-planning behavior, what “AI discoverability” really means, and why structured content, data clarity, and digital alignment are essential for getting your destination or product surfaced by today’s intelligent travel platforms.