Education Session-Hotels First – Why Inbound Operator–Hotel Alignment Is Foundational

This panel brought together inbound operators and hotel revenue managers to examine the relationship that determines whether a destination can be sold in the international travel trade. Without hotel contracts, inbound operators cannot build itineraries or bring a destination to market. Panelists shared perspectives from both sides of the table, explored what successful alignment looks like, where friction persists, and how earlier collaboration can unlock inbound business.