Why DMOs & Suppliers Should Join IITA?
IITA is the association to belong to if you want international business.
theirAs the leading trade association for the U.S. inbound travel industry, IITA connects you directly to the international inbound market. Our members include top U.S. inbound operators who create demand by actively selling U.S. destinations and travel products to international buyers worldwide. IITA is your bridge to international inbound business — and we’re dedicated to supporting our members while advancing the industry.
Gain Access to the Industry’s Leading Inbound Operators
When you become an IITA member, you tap into a powerful network of more than 50 inbound operators serving markets across Europe, South America, India, Asia, and beyond. These operators are always seeking new destinations and products to add to their offerings.
Our membership has grown more than 50% over pre-COVID levels — and we continue to grow!
👉 View our list of members
Be Part of the IITA Summit 2026
Join us in Niagara Falls, USA, February 8–11, 2026, for the annual IITA Summit — a boutique event featuring three and a half days of education, networking, and one-on-one meetings with inbound operators. The IITA Summit is the perfect place to come together to promote your product(s) and build relationships. Secure your spot when registration opens in August to ensure that you get networking appointments. A list of companies that attended Summit 2025 is available. Don’t miss this exclusive opportunity—register early and get ready to expand your reach in inbound travel!
Early Bird Rate (through October 31): $995 for members | $2,195 for non-members.
Regular Rate (starting November 1): $1,195 for members | $2,195 for non-members.
Business Opportunities to Get Promoted to Inbound Buyers
As an IITA member, your company will be promoted to IITA Inbound Operators and our network of international travel buyers through multiple channels:
|
📖 Inbound Insider - Our annual magazine/ member directory is distributed:
|
📨 InSite on America - Our bi-weekly digital newsletter:
|
🌐 IITA Member Directory - Year-round presence on IITA's website:
|
🌍 Education Designed for the Inbound Industry
IITA education is focused specifically on inbound travel-related topics for members to stay informed, current and on the leading edge as the industry evolves.
STEPS TO SUCCESS
IITA's Inbound Insider Steps to Success™ program, delivered in partnership with Alon Tourism Solutions, helps DMOs and stakeholders boost international tourism ROI providing the tools and training needed to work with the travel trade. Learn more and see powerful testimonials.
SUMMIT EDUCATION
Summit education sessions and a Supplier & DMO Forum provide information and generate discussions on industry issues. Forums provide a unique space for inbound travel professionals to share insights, tackle industry challenges, and collaborate in an open and honest environment.
EDUCATION SEMINARS
IITA offers notable education sessions and industry training at major industry events like Go West Summit, AIANTA, Governor's Conferences, and more, as well as periodic webinars, to support members, inform the industry at large, and promote the value of the travel trade.
✉️ Insights Newsletter
A bi-weekly member-exclusive publication with the latest on association business, policy, and opportunities.
🏛️ Advocacy for a Stronger Inbound Voice
We represent the interests of the inbound travel industry at the national level:
DESTINATION CAPITOL HILL
Annual presence in Washington, DC, where IITA members meet with legislators and federal agencies to advocate on inbound travel issues.
GOVERNMENT RELATIONS
IITA weighs in on policy and operational matters that impact inbound operators, like national parks access, visa processing and tourism strategy.
INDUSTRY REPRESENTATION
IITA represents its members on industry boards and advisory groups, like U.S. Travel and U.S. Travel & Tourism Advisory Board.
🌟 Upgrade to Sustaining Member or Keystone Member (for DMOs & Suppliers)
DMOs and Supplier members can take their IITA involvement to the next level by upgrading their membership—providing additional financial support in exchange for greater exposure to inbound operators and the broader inbound travel industry.
Each Partner Level includes a benefits package tailored to the level of investment, offering increased visibility, leadership opportunities, and brand alignment with IITA’s mission to grow international inbound travel to the U.S. Position your organization as a leader in the industry while directly supporting its growth.
Ready to Elevate Your Inbound Business?
We’d love to welcome you as a new member!
|
Annual Membership (Supplier – Multiple Entities): $995 Membership Year: July 1 – June 30 |
Annual Membership (Supplier – Single Entity): $695 Membership Year: July 1 – June 30 |