Inbound Insider Steps To Success™ Destination Reference Program
Showcase Your Success. Inspire Other Destinations. Strengthen International Readiness.
Have you successfully implemented Inbound Insider Steps to Success™ in your destination?
The Steps to Success Destination Reference Program recognizes destinations that have invested in international readiness and achieved measurable results through participation in the program.
As an official reference destination, you'll help prospective destinations understand the value of Steps to Success through real-world examples, peer-to-peer insights, and demonstrated business outcomes.
Why Become a Reference Destination?
Reference destinations play an important role in helping other communities understand how international readiness can translate into increased inbound operator engagement and international visitation.
By sharing your experience, you'll help showcase how Steps to Success supports destinations in:
✔ Building export-ready tourism products
✔ Strengthening relationships with inbound tour operators
✔ Increasing supplier engagement and industry knowledge
✔ Creating bookable itineraries for international markets
✔ Generating new international business opportunities
✔ Supporting long-term, sustainable growth in inbound travel
What We Ask of Reference Destinations
Participating destinations may be asked to share:
- Their experience implementing Steps to Success™
- Success stories and measurable outcomes
- Examples of new inbound operator business, contracts, or itineraries secured
- The number of suppliers who have become certified Inbound Insider Specialists
- Testimonials for use in presentations, marketing materials, and destination outreach
- Participation in occasional reference calls with prospective Steps to Success destinations to share firsthand experiences and answer questions about program implementation and results
Exclusive Benefits
As a participating reference destination, you'll receive: Complimentary Steps to Success™ Online Licenses
Use these licenses to:
- Train new staff and suppliers
- Support ongoing education
- Reinforce travel trade best practices
- Expand destination-wide international readiness
Industry Recognition
Reference destinations may be featured in:
- Steps to Success marketing materials
- Case studies and success stories
- Industry presentations and webinars
- IITA communications and promotional efforts
A Proven Pathway to International Growth
The Destination Reference Program helps amplify success stories and demonstrates the real-world impact of Steps to Success.
By sharing your journey, you'll help other destinations gain confidence in their international readiness efforts while reinforcing Steps to Success as a proven pathway to generating inbound operator business and sustainable international growth.
Ready to Share Your Success Story?
Contact IITA to learn more about becoming an official Steps to Success Destination Reference.