Members Expand International Reach with IITA’s Steps to Success Online

The Inbound Insider: Steps to Success™ Online Program helps destinations and tourism stakeholders increase their international tourism ROI by providing the tools, resources, and know-how to work effectively with the global travel trade. This easy, self-paced online training extends IITA’s reach across the industry—empowering DMOs and suppliers to succeed in international markets.

The online course, “A Comprehensive Overview of How to Work with Inbound Operators,” offers a foundational understanding of international tourism and how to collaborate with inbound operators to grow visitation and revenue. In just 90–120 minutes, participants gain practical, actionable skills through interactive videos, case studies, quizzes, and downloadable resources.

Topics include:

• How the Travel Trade Works – Understand B2B vs. B2C, how inbound operators sell U.S. products, and how international visitors actually arrive.
  
  
• Expanding Reach & Visibility through Travel Trade Distribution – Learn how business flows through the travel trade and how to strategically engage international operators.
  
  
• Developing Market-Ready Products (cornerstone for DMOs) – Build salable products, set confidential net rates, and package experiences that meet operator and client expectations.
  
  
• Operational Savviness – Grasp fulfillment, contracts, and the logistical considerations that make-or-break partnerships.
  
  
• Professional Communication & Sales Tools – Craft trade-ready business profiles and materials operators can immediately use.

DMOs can promote the course to their constituents using a trackable promo code or provide it to staff and partners with the purchase of volume registrations. Similarly, Suppliers can train their teams or buy volume packages for multiple properties to ensure international readiness.

New Option for Inbound Operators 
Inbound Operators can offer Steps to Success Online to their teams to ensure they are using consistent terminology and business explanations when dealing with supplier partners, ensuring everyone speaks the same “inbound” language.

Inbound Operators have used the program for internal training to:

• Onboard new employees quickly with a solid foundation in inbound practices, saving you from spending extensive time training the fundamentals of inbound travel.
  
  
• Ensure suppliers and partners understand your business through consistent messaging. We’re training suppliers and DMOs how to do business your way. You can reinforce their understanding using the same terminology and framework.
  
  
• Strengthen industry relationships by speaking the same language across all inbound channels.

The Inbound Insider Steps to Success™ Online program offers multiple ways to participate to address the collective need to expand the inbound travel knowledge and expertise across the industry. For more information, contact us.