NTTO Releases 2025 Canada & Mexico Land Visitor Data

NTTO Publishes Characteristics of Canada and Mexico Land Visitors to the United States for Calendar Year 2025

Canadian-Land's Top State Visited: New York (2.1 million)

Mexican-Land's Top State Visited: California (6.3 million)

The National Travel and Tourism Office (NTTO) is reporting on the characteristics of the 14.4 million Mexican and 7.4 million Canadians who visited the United States by land in Calendar Year 2025.

Key highlights of Mexican Overnight Land Visitors (14.4 million) to the United States in 2025 include:

• Top Source Mexican States: Texas/New Mexico Border (27.6 percent), California Border-Baja States (11.0 percent), Arizona-Sonora (8.2 percent), and Other Mexico 45.3 (percent)
  
  
• Top U.S. States Visited: California (6.3 million), Texas (5.6 million), Arizona (1.5 million), Florida (613K), and Nevada (590K)
  
  
• Travel Party Composition*: Family/Relatives (71.6 percent), Spouse/Partner (56.8 percent), Friends(s) (14.9 percent)
  
  
• Average Length of Stay (5.7 Nights), Average Number of U.S. States Visited (1.6)
  Average Household Income ($48,659), Average Expenditures in the United States Per-Travel Party ($2,634)
  
  
• Top Main Purpose of Trip: Vacation/Holiday (73.6 percent), Visit Friends/Relatives (19.2 percent), and Business (6.2 percent)
  
  
• Top Leisure Activities Engaged: Sightseeing (59.3 percent), Shopping (37.6 percent), Visit National Parks/Monuments (24.2 percent), Amusement/Themepark/Waterpark (22.3 percent), and Concert/Play/Musical (21.4 percent)
  
  

Key highlights of Canadian Overnight Land Visitors (7.4 million) to the United States in 2025 include:

• Top Source Canadian Provinces: Ontario (48.4 percent), Quebec (21.1 percent), and British Columbia (13.9 percent)
  
  
• Top U.S. States Visited: New York (2.1 million), Washington (887K), Florida (883K), Michigan (515K), and California (433K)
  
  
• Travel Party Composition*: Spouse/Partner (63.1 percent), Family/Relatives (58.4 percent), Friends(s) (19.3 percent)
  
  
• Average Length of Stay (6.9 Nights), Average Number of U.S. States Visited (1.9)
  Average Household Income ($88,994), Average Expenditures in the United States Per-Travel Party ($2,497)
  
  
• Top Main Purpose of Trip: Vacation/Holiday (73.9 percent), Visit Friends/Relatives (21.5 percent), and Business (3.6 percent)
  
  
• Top Leisure Activities Engaged: Sightseeing (47.4 percent), Shopping (32.8 percent), Experience Fine Dining (25.1 percent), Visit National Parks/Monuments (20.4 percent), and Visit Concert/Play/Musical (18.5 percent) 

*multiple responses

Click here to access the full report or download the report from the Inbound SIAT National Reports program page.

NTTO also publishes quarterly and annual international inbound reports (Overseas, Canada-Air and Mexico-Air) based on results of the Survey of International Air Travelers (SIAT). How to Access SIAT Statistics:

• The SIAT Inbound Survey Monitor is an interactive tool to analyze the characteristics of international inbound air visitors at the country or world region level on an annual or quarterly basis from 2012 to present.
  
  
• The Inbound SIAT National Reports include quarterly and annual SIAT results for:
   
  • Overseas: containing 4 Banners each containing 40 tables: Banner 1 (Total Overseas), Banner 2 (European Countries/Regions), Banner 3 (Asian Countries/Regions), and Banner 4 (Latin Countries/Regions)
    
    
  • Canada-air: containing 1 Banner containing 40 tables
    
    
  • Canada-land (annual only): containing 1 Banner containing 24 tables
    
    
  • Mexico-air: containing 1 Banner containing 40 tables
    
    
  • Mexico-land (annual only): coming soon.