Higher Costs, More Barriers, Fewer Visitors: IITA Takes Message to Capitol Hill
An IITA delegation, led by the association’s Advocacy Committee, will be in Washington, D.C. April 13-15 to bring the voice of the international inbound travel industry directly to Congress, Administration officials, and key industry partners.
Destination Capitol Hill, organized by U.S. Travel Association and long supported by IITA as a co-sponsor, is the industry’s premier opportunity to communicate the state of travel and tourism to national policymakers through meetings with Senators, Representatives, and their staff.
IITA’s approach is intentionally targeted. While state delegations focus on their respective Congressional offices, IITA prioritizes engagement with the chairs, ranking members, and staff of the committees and subcommittees that shape the policies most impacting inbound travel — ensuring members’ issues are heard where decisions are made.
This year’s discussions come at a critical time for international inbound travel. One of the most critical issues impacting group inbound operators is the National Park Service’s international visitor surcharge, permits, and related operational challenges. The IITA Team will be meeting with leadership within the Department of the Interior and National Park Service to work through potential solutions as this year’s peak season is already underway.
Other key priorities include restoring full funding for Brand USA, addressing the growing burden of visa and entry-related fees (including the proposed $250 Visa Integrity Fee and increased entry costs), and raising concerns about policies that may negatively impact traveler sentiment — such as expanded ESTA data collection requirements. Broader issues including global perceptions of travel to the United States, geopolitical disruptions, and the economic importance of inbound travel will also be front and center.
The delegation has secured meetings with Congressional leaders and committee staff in both the House and Senate, as well as with officials from the Departments of Interior, State, and Commerce. Strategic partner meetings — including with organizations such as the National Parks Conservation Association and Brand USA— are also part of the agenda.
As always, IITA comes prepared with clear policy recommendations, supporting data, and leave-behind materials to ensure our message is both compelling and actionable. This is where member input is essential. The real-world insights you provide—on bookings, cancellations, and market conditions — strengthen our advocacy and ensure we are representing the industry with accuracy and credibility.
Look for a full report on the outcomes of our meetings following Destination Capitol Hill.