The data is no longer signaling a temporary dip — it confirms a historic and structural downturn in the United States’ largest inbound market. Statistics Canada’s February 23 release confirmed total arrivals to Canada fell 10.9 percent in 2025 — the first annual decline... Continue Reading
Click on photo to scroll through images of students from IITA Summit 2026 IITA’s Steps to Success Online Training Laid the Foundation For the past two years, IITA members have identified education and the future tourism talent pool as critical issues and ones that IITA should address.... Continue Reading
Data recently released by the National Travel and Tourism Office (NTTO) show that in November 2025: International visitors spent nearly $20.7 billion on travel to, and tourism-related activities within, the United States during the month of November, a decrease of 4 percent when compared to... Continue Reading
The IITA membership recently elected its Board officers and four new Directors two serve a two-year term from March 1, 2026 through February 28, 2028. Current Chair Lena Ross, COO of America 4 You, and current Vice Chair Oswaldo Freitas, CEO of Easy Time Travel, were elected to serve a second... Continue Reading
IITA met this week with senior officials from the National Park Service, including Deputy Director Nicole Woody, who is now overseeing the agency’s fee programs. While NPS acknowledged the serious operational concerns raised by IITA and the broader industry, there is still no workable... Continue Reading
Two major U.S. national parks have announced that timed entry reservation systems will not be required in 2026, signaling a shift toward more flexible, data-driven visitor management. Arches National will not require advanced timed-entry reservations this year. Visitors may enter during regular... Continue Reading
More than 200 attendees gathered in Niagara Falls for IITA Summit 2026, coming together to conduct business, strengthen partnerships, and explore the strategies shaping the future of international travel to the United States. Set against the breathtaking backdrop of the spectacular frozen Falls,... Continue Reading
Join Letter to NPS Requesting Halt of Implementation of New Park Surcharge Sending Office: Honorable Donald S. Beyer, Jr.Sent By: Carter.Forinash@mail.house.gov CLOSING FRIDAY, FEBRUARY 6TH AT 6 P.M. Endorsing Organization: National Parks Conservation Association (NPCA) Dear Colleague: Please... Continue Reading
A proposed change to the U.S. ESTA program could significantly affect international travel to the United States — and IITA members have an important opportunity to weigh in. The U.S. government has issued a Federal Register notice proposing to expand the data required from travelers... Continue Reading
Data recently released by the National Travel and Tourism Office (NTTO) show that in October 2025: International visitors spent nearly $20.5 billion on travel to, and tourism-related activities within, the United States during the month of October, a decrease of 3 percent when compared to... Continue Reading
Research courtesy of Herrmann Global All markets show 100%+ increase in search interest YoY: The UK has the highest search interest, with a huge jump in 2025. Canada shows strong growth, likely driven by being a host country. Germany, France, Italy, and Australia have lower volumes but are... Continue Reading
Inbound Operators Report on NPS International Fee Impact In a recent survey, IITA inbound operators reported they impact the new surcharge and annual pass fee increase for international/non-resident visitors to national parks will have on their businesses. The data and comments will feed IITA... Continue Reading
