The National Travel and Tourism Office (NTTO) is reporting on the characteristics of the 10.5 million Canadians who visited the United States by land in 2024. Key highlights of the Calendar Year 2024 Canadian Overnight Land Visitors to the United States report include: Top Source Provinces:... Continue Reading
Article updated September 4, 2025 The U.S. inbound travel landscape is shifting—and IITA’s Advocacy Committee continues to educate policymakers and Industry members about the impact of decisions that are adding cost and complexity to international visitation. Through its outreach... Continue Reading
Join us on August 28 for a free Office Hours session Megan Underwood, International Marketing Manager at Visit Park City, recently completed the IITA Inbound Insider Steps to Success™ Program, and she called it a transformative experience. “This program provided a level of clarity... Continue Reading
Do you have valuable insights to share with leaders in the inbound travel industry? The International Inbound Travel Association (IITA) is now accepting session proposals for IITA Summit 2026, taking place in February in Niagara Falls, New York. Educational sessions are a key part of the Summit,... Continue Reading
According to the National Travel and Tourism Office, overseas visitation to the United States was down 3.4 percent year over year in June. Highlights of the recent APIS/I-92 study data showed that U.S.-international air traffic passenger enplanements totaled 25 million in June, down 1 percent... Continue Reading
by Steve Richer, DC Correspondent After the bill signing of the "One Big Beautiful Bill" by President Trump on July 4, the industry has had a chance to digest some of the impacts on the inbound travel industry. The 1000-page comprehensive budget bill had lots of surprises, as not even all those... Continue Reading
As we look ahead to a pivotal year for inbound travel, there’s never been a better time to be part of the International Inbound Travel Association. Our industry is on the move—and so is IITA. We’re actively working with U.S. Travel, Brand USA, and other national partners to... Continue Reading
IPW 2025, held last week in Chicago, brought together more than 5,000 attendees from more than 60 countries, including nearly 1,800 international and domestic buyers and media. U.S. Travel estimates the show generated an estimated $26 billion in future U.S. travel. A highlight of the week was... Continue Reading
The National Travel and Tourism Office has released 12 market profile reports of overseas visitors for calendar year 2024 and prior years. These profiles, based on the Survey of International Air Travelers (SIAT), detail the characteristics of overseas visitors engaged in the following... Continue Reading
IITA Members Participate at Half Price Looking to expand your international reach without leaving your office? Here’s your chance to Go Global from Your Desktop! As part of their strategic partnership, IITA and the U.S. Commercial Service will host Destination USA, a dynamic virtual... Continue Reading
WE’VE BEEN HERE BEFORE. Times of uncertainty, confusion and waning consumer confidence impacting travel to the U.S. are not new to us. These cycles have historically impacted travel with temporary downturns and challenges for the U.S. inbound industry and travel trade distribution network.... Continue Reading
THE AMERICAN SOUTH isn’t just a few iconic destinations anymore—it’s a global phenomenon of food, music and culture. That’s the message I want to amplify as we continue redefining the region’s international tourism strategy. We offer a warm, wholehearted... Continue Reading
